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LA Marketing & Communications, lafinancialmarketing.com

TEAM

MIKE FELIX

Co-Founder, CEO

For over 22 years, Mike has developed and implemented marketing and public relations strategies that put capital markets firms in the limelight and helped them become industry leaders in their niche. Prior to co-founding LAMC, Mike was Head of Marketing for TeraExchange, an independent startup Swaps Execution Facility (SEF) and was also Chief Marketing Officer at Lime Brokerage, a leading technology-focused agency broker specializing in low-latency electronic trading. Mike played an active role in establishing both firms as well-known participants in the global trading markets.

Previously, Mike served as SVP, Director of Global Marketing for RealTick, a pioneer in global electronic trading technology and developer of Archipelago ECN (and subsequently a subsidiary of Lehman Brothers and Barclays Capital). He also held managerial responsibilities for sales, business development, support and training and was a member of the firm’s Executive Committee, helping steer company-wide strategy. Mike was a co-founder of Hottrend, an early algorithmic trading technology provider sold to RealTick.

Earlier in his career, Mike led a team on behalf of Barents Group / KPMG Peat Marwick to implement the first Asset-Liability Management program in the Former Eastern Bloc for the Czech Saving Bank. Mike also was a senior consultant for Conoco Phillips in Venezuela and held treasury and municipal bond analyst positions at JP Morgan Chase.

Mike received his MBA from Harvard Business School and BA in Economics, magna cum laude, from Georgetown University, where he was elected to the Phi Beta Kappa.

VICTOR HUGO RODRIGUEZ

Co-founder, Senior Partner

Victor is the Founder and CEO of LatAm Alternatives and several other industry firms and has more than 19 years of experience in management, sales, marketing and business development within the securities industry throughout the US and LatAm region. Prior to co-founding LA Marketing, Victor was Partner and Head of Latin American Prime Brokerage for Merlin Securities (Prime Broker) and Director of Global Institutional Sales at Trade Station Securities, subsequently acquired by Monex Group. He also served as Director of Latin America for Terra Nova Trading (now LightSpeed Trading),and in the late 90s he was the Founder, President & CEO of Pristine.com Latin America, a leading trading education provider.

Victor started his career at The Caracas Stock Exchange and rose to be the youngest President & CEO of a Broker Dealer on the Exchange. He has been a live TV Economics News Anchor and is well known as the Founder and Former Head of The Hedge Fund Association (HFA) LatAm Chapter, and is a former STA (Security Traders Association) National Board LatAm Advisor and Member of The Board of Advisors at Emerging Markets Virtual Exchange (EMVx).

A frequent speaker, panelist and featured presenter at professional events, Victor has been interviewed by many of the world's leading publications and television media and is the Founder of the Hedge Fund Association (HFA) and Securities Traders Association (STA) LatAm Chapters.

ANNE ALDRICH

Senior Partner

As CEO of Across the Board Marketing, Inc., Anne has established herself as one of the country’s preeminent media relations experts in the financial, technology and medical niches. She helps clients build visibility, establish credibility, increase sales with in-depth coverage across print, digital and visual broadcast media. Anne also provides direct marketing consultation and copywriting. She has taught workshops and classes in direct marketing for DePaul University, the Chicago Association of Direct Marketing and corporate clients.

As a specialist in the global capital markets, Anne has built up the broad industry knowledge base and extensive media relationships that can help optimally position your firm across multiple media outlets. Anne has secured media coverage for clients in major business media such as Barron’s, Dow Jones Newswire, Investor’s Business Daily, Financial News, CNBC, FOX News and Wall Street Journal, along with a wide variety of international industry publications and digital media.

Anne’s professional specialties include financial services and technology, global capital markets, electronic trading (retail and institutional), trading platforms and execution management systems, algorithmic trading, multi-asset class trading, buy-side and sell-side technologies and wealth and alternative asset management.

Anne is based in Chicago and received a BA with a double major in English Literature and Spanish from Michigan State University.

Sarah Yoo

Design Partner

Sarah is an accomplished and versatile graphic designer who specializes in brand identity system development.  Sarah has extensive experience in graphic design for financial firms, and has served as lead designer on projects for many of the world’s most exclusive, blue-chip brands across a wide array of verticals. Her focus has been on identity system development, concept ideation, logo development, typography, color palette, graphic language, and photo style. Her design applications have ranged from signage to core stationary, brochures, web layouts, and style guides.

Previously, Sarah had served as Art Director at The Seventh Art, a design agency focused on the hospitality sector. Other agencies and firms she has worked at include Doremus, McGarryBowen, Jack Morton Worldwide, Swim USA, and Simon & Schuster.

Sarah received her BA in Graphic Design from the School of Visual Arts in New York City.

25 Broadway, 5th Floor

New York, NY 10004

Miami

2333 Ponce De Leon Blvd.

Coral Gables, FL 33134