Marketing and PR
SALES
Capital raising
RESEARCH AND PLANNING
- Review existing marketing and communications strategies and tactics
- Competitive analysis
- Customer needs assessment
- Positioning
- Develop marketing and communications plans
- Budgeting
- Tracking and metrics
BRANDING AND IDENTITY
- Brand standards
- Logos
- Taglines and messaging
- Brand names / trademarks
- Presentation/ brochure templates
- Business cards
- Stationary
- Email templates
- Signage
- Promotional items
PUBLIC RELATIONS
- Communications strategy
- Ongoing media and analyst outreach
- Press release development and distribution
- Strategic PR counsel
- Crisis management
- Thought leadership
- Media coaching
- Analytics and reporting
MARKETING COLLATERAL
- Brochures
- Sell sheets
- Corporate presentations
- Investor decks and teasers
- Newsletters
- White Papers and case studies
- Direct mail
CONTENT MARKETING
- Content marketing strategy
- Content development
-
Distribution
- Website and blogs
- Social Media
- Webcasts
- Video
- Analytics and reporting
WEB AND SOCIAL MEDIA
- Website design
- Website content
- Custom landing pages
- Digital strategy
- Social media strategy
- Social media content
- Search engine optimization (SEO)
- Google AdWords
- Analytics and Reporting
EVENT PLANNING AND PRODUCTION
- Event strategy, planning, and negotiations
- Exhibition / sponsorships
- Speaking and panel engagements
- Coaching and strategy
- Custom event production
VISUAL MEDIA
- Creative development for video, animation and other visual media formats
- Scripting and production
- Recorded product demos
- Narration
- Webinars
- Distribution
ADVERTISING
- Print, banners, TV, video
- Strategic planning
- Creative planning
- Campaign development
- Design
- Copywriting
- Media buying
- Tracking and reporting
SALES - LATAM / U.S.
- Direct Branded B2B Sales
- Sales Strategy
- Competitive Landscape Review
- Customer Needs Consulting
- Prospect Identification
- Outbound Lead Generation
- Face-to-Face, Video Conferencing, Phone, and Email outreach.
- Marketing and Communications Services (add-on)
FOR U.S. FIRMS
With a collective population of over 620 million and $6 trillion in GDP, Latin America represents a large untapped market for many U.S. firms. Economic growth along with consumer and business demand are expected to rebound strongly in 2017, as the global economy gradually picks up momentum and regional trade strengthens.
Our principals and locally registered on-the ground representatives across every major market center have devoted their careers to the financial and other industries in Latin America. Our proprietary LatAm email database is acknowledged as among the largest and up-to-date in the world, and leading event organizers have partnered with us for years to reach our networks to fill conferences and events focused on the region.
Our direct branded sales services elevate our value to a new level with personalized outreach and face-to-face representation. U.S. firms can leverage our domain knowledge, regional expertise, and relationships to get in front of top decision-makers to swiftly close deals that impact the bottom line, all at a surprisingly low cost.
BUNDLING
It is said that selling is the final stage of marketing. Clients that engage in LAMC’s sales outsourcing services also benefit from bundling integrated, region-specific marketing and PR services aligned with custom messaging and strategy. Examples are extensive and varied and will be tailored to the market and client, but may include: local media exposure; custom, translated websites / landing pages; targeted brochures and other collateral; in-country event speaking, and many others.
SALES OUTSOURCING OVERVIEW
We offer institutional-quality sales outsourcing services that help firms identify and prospect high-quality leads, and acquire B2B customers in the U.S and Latin America.
For over 20 years, LAMC's principals have nurtured and cultivated deep-seated personal and business relationships with thousands of corporate decision-makers in the region. representing potential customers, partners, and distributors.
FOR LATAM FIRMS
While the U.S. is the world's largest national economy with a GDP exceeding $17 trillion, it is arguably the most competitive. It presents especially formidable barriers to entry for foreign firms, irregardless of brand recognition, revenues, or client base in their domestic markets.
Our core sales team is based in the U.S., possess an extensive and deep network of U.S. contacts, and can seamlessly represent LatAm firms to help them successfully sell their products and services into the U.S. market, as well as close key strategic partnerships to fuel growth.
We staff in all major financial centers including NYC, Chicago and Miami, along with other major metropolitan areas across the U.S.. We're experienced financial professionals with impeccable reputations and credentials, and understand the dynamics of the U.S. and Latin American markets like no other firm of its kind.
SCALABLE
As initial sales outreach gains momentum, LAMC can add, train, and manage additional on-the-ground sales professionals as market opportunities warrant. This helps maintain a seamless direct branded sales presence in any country or region, and allows firms to continue expanding their customer and revenue base without incurring high overhead or in-country licensing fees.
FUND RAISING
- Licensed, Americas-focused cap intro and third-party marketing services
- Regional market, product and service guidance
- Development and translation of investor decks and teasers
- Identify and educate investors
- Facilitate introductions
- Assist in negotiations
- Support with media relations and event marketing
CAPITAL RAISING OVERVIEW
We offer unparalleled cross-border capital raising services that help companies, asset managers and alternative funds to raise new and additional capital through our exclusive network of institutional investors, angel investors, family and multi-family offices, private banks, financial advisors, and high-net-worth individuals based throughout the U.S. and Latin America.
For over 2 decades, LAMC's principals have been at the forefront of bridging the flow of capital between funds and businesses located in the U.S., Latin America, and offshore. We have amassed unique expertise and nurtured strong relationships with a wide variety of investors and intermediaries.
Our cross-border approach can uncover hidden capital, and services can be deployed in parallel with existing in-house or other third-party fund raising efforts.
CONNECTING U.S. FIRMS AND FUNDS WITH LATAM INVESTORS
Latin American investors have been increasingly looking to the U.S. as a destination for investment dollars, but navigating the LatAm market in search for capital requires high-level skills and expertise as well as a longstanding commitment and familiarity with the region. For U.S. firms and funds, the obstacles can be daunting as business in Latin America in still driven primarily by relationships.
For Latin American investors, the U.S. has especially strong appeal. On a global scale, the U.S. is a relative haven of financial stability and almost one-third of LatAm wealth booked offshore went to the U.S. with a focus on finding stability and diversification. The appeal of the U.S. is also due to proximity, strong networks and ease of doing business, compared with other growth regions.
Latin America accounts for over 31% of all ultra high net worth globally and with pull-back in private banking services, family and multi-family offices have mushroomed throughout the region. Investments have been directed toward private equity, real estate, and alternative funds.
CONNECTING LATAM FIRMS AND FUNDS WITH U.S. INVESTORS
Until recently Latin America was among the most overlooked emerging markets on the planet. But the outlook is shifting, and demand by U.S. investors to invest in LatAm-based firms and funds is increasing. This is being increasingly driven by an improving political and regulatory climate across the region, stabilizing commodities prices, large under-served business and consumer demand, increasing Internet penetration, as well as common timezones and proximity to the U.S.
Investments have been steadily climbing over the past five years and top-tier investment firms are making their initial investments in the region with many more to follow. Fintech has been dominating as the leading sector for U.S. investor interest in Latin America but Agtech and other verticals are also heating up. But with tens of thousands of startups, along with established mid-tier firms and funds in the region trying to raise funds, competition for capital is high. Especially when much of it is looking outside the region.
INVESTING IN LATIN AMERICA: UNBRIDLED OPPORTUNITY
Latin America offers the best investment proposition anywhere in the world. Valuations are at multi-year lows and returns from LatAm are leading the world as commodities prices recover and left-wing leaders give way to more pro-business politicians. On political reform, Brazil is promising market-leaning changes, Argentina is finally coming in from the cold, and in Mexico there are increasingly positive signs. Chile and Colombia shine bright, and while there still remain more radical figures in Bolivia and Venezuela, progress is being made there as well.
Investment should prosper in the region where markets are still less efficient. There is a growing middle class estimated at 200 million people, no longer willing to tolerate corruption and are demanding better public services. And due to social media, is in a much better able to inform itself and mobilize.